The Tun®
Created a brand identity for The Tun Legacy Foundation that ties into both the heritage of the Tun Tavern while being flexible in its branding to apply across all applications and uses of their organization.
Introduction
The Tun Legacy Foundation is leading the historic effort to rebuild the Tun Tavern, the birthplace of the United States Marine Corps, and restore its legacy as a symbol of American heritage and patriotism. As a non-profit organization, the Foundation is driven by a powerful vision: to inspire generations through The Tun® by embodying the spirit of American history and catalyzing civic engagement through enduring philanthropy. Their mission reflects this purpose with equal strength—to reestablish The Tun® as a monument to its historical significance in the United States, and to inspire a perpetual commitment to charitable giving that uplifts and empowers. Through this work, the Foundation honors the past while building a future rooted in service, remembrance, and community impact.
Challenges
Solution
We developed a comprehensive brand proposal for The Tun®, focused on elevating its visual identity and strengthening its impact for future generations.
By refining and modernizing the existing logo, the team preserved the historical essence of The Tun while enhancing readability, symbolism, and overall brand presence. Their approach emphasized clarity, consistency, and emotional resonance—creating a design system that honors The Tun’s rich heritage while positioning it for broader recognition and engagement. Through thoughtful typography, balanced iconography, and a cohesive brand framework, The Old Breed Design Co. delivered a more powerful, memorable identity that supports The Tun Legacy Foundation’s mission and amplifies its story across all platforms.
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